PawProfiles

Facebook for Dogs

A community-first platform celebrating the bond between people and their pets, proudly partnered with Humane Society Hastings Prince Edward.

Our Partner

Humane Society Hastings Prince Edward

HSHPE is dedicated to the safe refuge and compassionate care of stray, homeless, owner surrendered, neglected and abused animals. They strive to foster a culture of kindness, empathy and responsible stewardship through teamwork, collaboration, community education and outreach.

34 Wallbridge-Loyalist Road, Belleville, Ontario

humanesocietyhpe.ca

Meet Our Champion

Melanie Cressman

Executive Director, Humane Society HPE

Melanie Cressman is the Executive Director of the Humane Society Hastings Prince Edward, bringing passionate leadership and a deep commitment to animal welfare to the organization. Under her direction, HSHPE continues to grow its community programs, fundraising events like the Wiggle Waggle Walkathon, and its mission to connect animals with loving homes.

As featured in Quinte News, August 18, 2025 — "New Leadership at Humane Society Hastings Prince Edward" by John Spitters.

Read the article at Quinte News

Media Contact

[email protected]

App Roadmap

1

Phase 1 — Now

Digital Profile Cards

Flip-card dog profiles with photo, name, breed, bio, and handler info. Inspired by therapy dog trading cards.

2

Phase 2

Social Features

Follow other dogs, leave 'wags', share photos, and build your dog's community.

3

Phase 3

Vet Directory

A curated directory of compassionate veterinarians in the Bay of Quinte area, crowd-sourced from the community.

4

Phase 4

Shelter Integration

Browse adoptable pets from Humane Society HPE directly in the app. Help animals find forever homes.

5

Phase 5

Events & Meetups

Find dog-friendly events, walks, and meetups in Hastings Prince Edward County.

The Pet App Landscape

Several pet social apps exist globally, but none combine the trading card format, local shelter integration, and community-first approach that PawProfiles brings to the Bay of Quinte region.

Petzbe

"Pet social media for all ages"

iOS & Android

A safe, friendly social app and community for pet families. Pet-first approach — humans only allowed if they bring pets.

Our edge:No trading card / profile card format

Pawmates

"Your friendly neighborhood pet social network"

iOS & Android

Custom pet profiles, photo uploads, neighborhood dog browsing, and a specialized map for pet-related places.

Our edge:No local shelter integration

BarkHappy

"Discover the dog-friendly world near you"

iOS & Android

Browse dogs nearby, send 'wags', find dog-friendly places and events, lost & found alerts.

Our edge:No charitable / humane society tie-in

PawProfiles Differentiator

The digital therapy dog trading card format is a unique concept not found in any existing app. Combined with a Humane Society partnership, local community focus, and a charitable mission, PawProfiles occupies a distinct and meaningful niche.

Get in Touch

Interested in partnering, sponsoring, or learning more about PawProfiles?

Contact Melanie CressmanVisit humanesocietyhpe.ca